Michael Dunham

Experienced Marketer

Over 15 years of experience in B2B and B2C marketing. Familiarity with the following industries: Telephony/VoIP, Architecture, Civil Engineering, Construction, Manufacturing, Commercial 3D Printing, Consumer Optical, Jewelry and Food Service.

 

About

Objective

I am a disciplined marketer looking to become part of a dynamic organization, where I can influence consumers and generate new market opportunities.

 

What I Offer

I have excellent team-building skills and pride myself on being able to grow the strengths of the teams I lead.   I am a creative problem solver that challenges assumptions, and focuses on analytics, to drive results and exceed sales and marketing goals.

 


Education

School:

Northern Michigan University, Marquette, MI

Degree:

Bachelor of Arts

Major:

Public Relations

Minor:

Psychology


 

Skills

Microsoft Office

Social Media

Copywriting

Team Building

Adobe Suite

CRM/PRM

Marketing Automation

Photography

Experience

  • 2019

    Sangoma Technologies – Neenah, WI

    Marketing Manager/Channel Marketing Manager -Americas

    $100 million Global VoIP Manufacturer

    ROLE:
    Sangoma grew from $20M to 100M from 2016-2019
    Managed a 5-person marketing team. Responsible for implementing social media, website management, corporate branding, and an 400K marketing budget.

    Accepted the role of channel marketing manager for the Americas in 2019. Responsible for two separate global dealer channels and recruitment goals, while planning how to merge both into a single channel.

    RESULTS:
    Implemented a successful social media program that grew from a few hundred followers to over 5.5K on Twitter, 8K on LinkedIn and 1.5K on YouTube.Restructured branding and reseller brand identity. Created new brochures, webpages and newsletter to reflect the new program. Built and grew relationships with over 40 global distributors.Exceeded recruitment for last quarter.

  • 2016

    MasterGraphics Inc. – Waukesha, WI

    Marketing Manager

    $30M regional CAD software and services firm catering to AEC

    ROLE:
    Drove corporate & division branding Managed $300,000 annual budget, and annual marketing plans for two divisions & master brand Developed and implemented content strategy that includes live & online events, direct marketing, social media, public relations, advertising, case studies, white papers, and ROI tracking.

    RESULTS:
    Launched websites for three corporate brands/service divisions Managed quarterly marketing plans realizing 200% ROI Consistently achieved 10% marketing budget savings by prioritizing tactics, successful vendor negotiation, and maximizing vendor credits, Introduced social media strategy increasing website traffic 32% in one year, Implemented a marketing automation platform increasing email open rates by 8% and click through rates by 10%

  • 2006

    Bath Fitters – Waukesha, WI

    Sales/Account Manager

    Evaluated customer’s needs during in-home visits and made recommendations based on dimensions, needs and customer’s budget.

    Of Note: Exceed overall sales quota.

Works